Saturday, January 09, 2010
Recently, I come across an article How Blogs Impact Your Business. In that article, the author emphasizes that in this new age of high technology, great marketing strategy does not only include a good team, good idea, good product and visibility. It also involves direct connection with the world wide web of customers. Aggressive companies have also resorted to blogging to make their products reach as many people as possible. Not only that, blogging also becomes an avenue for the consumers to bring about their feedbacks and instant reviews of the products in the market. These feedbacks and reviews will serve as the companies' cue to better respond to his targeted market. Blogging, then, becomes the arena in which the dialogue between companies and consumers takes place.
Companies that make use of blogging creates meaningful interactions. In also lessens the cost of press releases since blogging is free. It fact, it can be the best tool for business especially if your blog is linked with other blogs and is enlisted in web directories.
I agree with the author of the article for asserting that a blog for business is not a want anymore, it has become a need. A need which is of low cost but high yields.